Merger in the grocery retailing sector

Lear assisted a leading grocery retailer in a phase II merger inquiry before the Italian Competition Authority (AGCM). Lear’s primary responsibility within the project was to analyze the data resulting from customer surveys, estimate the diversion ratios and apply the UPP, GUPPI and IPR tests to assess the unilateral effects of the merger. The merger was unconditionally cleared by the AGCM.