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Marca, Internet e contrasto alla disinformazione

The publication, issued by Centromarca, the Italian Brand Industry Association, provides insights on how the image of a company and its brands can be damaged by unfounded news, fake news. The manual provides useful tips for the management of reputational issues, legal aspects and property damage.


Date: September 2019
Author(s): Andrea Barchiesi, Paolo Buccirossi, Stefano Previti, Flavio Sanzari
Tag(s): Articles , #fakenews, Damages