Study on the development of the audio-visual markets and creation of original contents

Lear carried out a study, for a leading Italian broadcaster, aimed at analysing the development of the audio-visual markets, with a focus on the entry of Over-The-Top (OTT) operators. Lear analysed the regulatory asymmetry between classic broadcasters and OTTs and described the phenomenon of unauthorised use of content protected by copyright, paying particular attention to enforcement policies. The study also assessed the imbalances in the market and their impact on broadcasters’ investment in original content creation