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Assessment of anti-competitive effects of conditional multi-product discounts to mass-market retailers

Lear is assisting one well-known brand of non-food consumer goods, in its self- ex-ante assessment of the potential effects on competition of a program of conditional multi-product discounts to mass-market retailers. Lear’s analyses rely on the EU Guidance to the assessment of exclusionary conduct and take into account different theory of harms. The objective is to assess the potential effects of the multi-product rebates in the product market where the brand is leader (e.g. using the As Efficient Competitor test), as well as possible effects of tying in adjacent markets.