Market assessment for the leading beer producer in the Italian beer markets

Lear assisted a major beer producer in the Italian market in its self-assessment of compliance to competition rules. Lear was asked to define the relevant antitrust markets and assess the existence of a dominant position. Lear’s economists, closely following the European Commission guidelines on the identification of the relevant market and the enforcement of art. 102 TFEU, collected and analyzed both qualitative and quantitative data in order to identify the relevant market and assess the existence of a dominant position.