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Assessment of anti-competitive effects of conditional multi-product discounts to mass-market retailers

Lear has assisted one well-known brand of non-food consumer goods, in its self-ex-ante assessment of the potential anti-competitive effects of a program of conditional multi-product discounts to mass-market retailers. Lear’s analyses consisted in the application of the As Efficient Competitor (AEC) test, as outlined in the EU Guidelines, to assess the potential effects of the conditional multi-product discounts in the product market where the brand is leader, and in the computation of market shares before and after the proposed discount program in adjacent markets.